Why BWC Gear


How it All Began- Blue water candy lures-

For 23 years Captain Jodie Gay knew the rewards that came when everything you put in the water was just right. Captain Jodie specialized in hook-and-line fishing in the open ocean, trolling for Tuna, Dolphin, Wahoo, & King Mackerel in pretty much the same way sport fishermen do. He also made money bottom fishing for Grouper & Snapper. By the time he decided to quit commercial fishing in 2002, Jodie Gay had figured out a thing or two about what kind of rigs & techniques helped fill up a fish box.

“I wanted to get off the ocean and spend more time at home” is how Captain Jodie explains his decision to quit the commercial fishing life. But he didn’t leave the business empty-handed. The result of Jodie’s 2 decades on the water is Blue Water Candy, a fast growing line of tackle that has quickly attracted a devoted following among recreational anglers, charter boat captains, and tournament pros.

Jodie Gay may have retired from commercial fishing, but he still gets out on the water to test some of his designs in the demanding world of the SKA King Mackerel tournament circuit. Since 2007 Team BWC has been among the top fishing teams for the SKA Mercury Trail for small boat class, winning several tournaments and having top finishes at the SKA Nationals. Jodie currently holds the record for the largest king ever caught in a NC tournament.

Blue water candy gear is the name for the apparel line created by Laidback Enterprises, in Honor of what Jodie and his family have accomplished. We hope that every design and product pays homage to a great angler and friend. We hope you enjoy our gear, and sport it on your next fishing trip!

Scott and Matt

Laidback Enterprises